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Advertising

Built for Impact
RAC's rails advertising platforms place your brand in front of a captive, high-intent audience accross Malaysia's key stations and train routes. 

From daily commuters to long-distance travellers, our network delivers extended exposure, premium visibility and meaningful brand connections where audiences are present, attentive and ready to engage.

 

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Train Advertising
Station Advertising
Station Takeover
Sentral RAC Facade Lighting
Your Brand. On Board. Seen Daily.
RAC offers train advertising that reaches real audiences during uninterrupted long-distance journeys across Malaysia. From daily commuters to long-distance travelers, your brand benefits from repeated exposure in a focused environment while maximizing visibility and recall.

Nationwide Railway Coverage 
From high-speed intercity travel to everyday city commutes, RAC rail advertising includes:

  • Electric Train Service (ETS) – Connecting major cities and premium travelers
  • KTM Commuter – Reach everyday consumers who use routine travel routes, where repeated trips create stronger brand familiarity and recall
  • KTM Intercity – Reaching passengers on long-distance routes
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Where Brands Meet The Journey
Train stations are dynamic environments where brands meet audiences in transit. At RAC, our station advertising solutions are designed around each station's layout and passenger movement, ensuring your brand is seen at key touchpoints throughout the journey.
  • Wall Panels & Wall Posters
    Strategically placed along concourses, walkways and waiting areas to provide continuous visibility as passengers move through the station.
  • Platform Poster
    Located on platforms that have longer wait times, allowing brands to interact with passengers while they wait for their train.
  • Full Wall Wrap
    For maximum impact, brands can transform the entire station wall into an immersive visual statement. Ideal for launches, acquisitions and high-impact campaigns.
Own The Station
For brands that want maximum impact, RAC’s Station Takeover transforms the entire station into a unified brand experience. From wall-to-wall visuals and platform mastery to digital screens and interactive activations, your brand dominates every key touchpoint, turning everyday journeys into immersive brand moments.
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Be Seen At The Heart Of Kuala Lumpur
Located in Brickfields, Sentral RAC offers a high-impact facade lighting opportunity that transforms the building into a brand landmark overlooking the city. Ideal for large-scale branding, teaser campaigns and celebratory speeches, facade lighting ensures your message stands out, day and night.