Station Naming Rights (SNR)
Is naming subject to public or government approval?
Certain stations may require approval from authorities depending on location or political sensitivity.
Is exclusivity nationwide or station-specific?
Naming rights are station-specific. However, RAC can propose multi-station packages upon request.
Are digital branding elements included?
Yes. Station screens and announcement systems may be included as part of the branding package. However, all CAPEX and installation costs will be borne by the partner or brand owner.
Can foreign companies apply for SNR?
Yes, as long as the entity is registered locally or through a recognised Malaysian representative.
How do I apply for station naming rights?
Contact RAC commercial team with your brand proposal. A consultation will be arranged.
Are SNR packages customisable?
Yes. Branding coverage, duration, and media exposure can be tailored to meet your brands needs.
What type of exposure does SNR provide?
Your brand will appear on station signage, announcements, wayfinding, and digital media.
Is naming exclusive to one brand per station?
Yes, each station naming right is exclusive to a single brand for the contract period.
Can I advertise at the same station as part of SNR?
Yes. Advertising and branding elements are typically bundled into naming rights packages.